Open call

CURATORIAL REGULATIONS

Exhibition Program – New York City

May 13–15 | On the occasion of Frieze New York

 

 

1. Open Call Overview

The exhibition program invites international artists and creatives to submit their works for a curatorial selection to be presented on mega LED billboards in the heart of New York City.

Selected works will be displayed in full-screen format, offering outstanding international visibility during one of the most significant moments in the global art scene.

 

 

2. Participation Method

Participation is exclusively through the official application form:


FORM

 

Each artist may submit one or more works.

For the selection process there is only a registration fee (from €35 to €50 Tax incl.).

No other marketing fees are required. This fee simply covers the administrative management of the applications.

 

 

 

3. Artist Selection

A total of 40 artists will be selected, divided as follows:

  • 20 artists selected by the Curatorial Committee, based on:

    • artistic quality

    • originality

    • conceptual coherence

    • visual impact

  • 20 artists selected through digital engagement, determined by the number of interactions (likes) on the official social media channels.


 

4. Curatorial Criteria AND JURY

The jury of the curatorial committee is composed:

  • Wiktor V/R, Founder and Director of creAtIva | AI Art Book.
  • Antonio Borghese, Director of ABC-ARTE.
  • Domenico de Chirico, Independent curator
  • Elena Zavelev, curator, Digital Strategy at Sotheby’s Institute of Art and Teaching at Christie's Education
  • Jasha Berkenbosch, Creator of Novus Arte 
  • Elanor Boyd, Founder and Curator of the Museum of Artificial Art (MoAa)

The other members will be announced shortly.

 

The curatorial committee will evaluate works based on Innovation and contemporary research, Ability to engage with urban and digital space, Communicative strength in billboard format, Relevance within an international context.


 

5. Value of the Exhibition Program

The program represents a high-profile international opportunity, with an estimated total value of €25,000, including:

  • International media exposure

  • Marketing and communication activities

  • Distribution across digital channels and global networks

  • Inclusion in a high-tech exhibition project

This value reflects the strategic visibility and positioning within a globally relevant art context.

 

 

6. Billboard Technical Specifications (Informational)

 

 

Display Characteristics

  • Type: Digital Bulletin

  • Delivery Mode: Live

  • Physical Size: 43’ (W) x 100’ (H)

  • Resolution: 2220 px (W) x 2560 px (H)

Technical Guidelines

  • File Format: JPG

  • Resolution: 72 DPI

  • Color Mode: RGB

Video / Motion Content

  • Format: .MOV or .MP4

  • Type: Full Motion


 

Important Note

The above technical specifications are provided as an informational technical data sheet for the billboards.

No technical adjustments are required during the application phase.

Any necessary adaptations will be requested only from selected artists, who will receive all final technical details and instructions.

 

If you are selected and confirmed for the exhibition, you may submit a project different from the one you submitted during the application process; it can be a project you have already completed or a new work. 

 

 

7. Deadlines

Applications must be submitted by the April 24.

Selected artists will be notified via email the first week of May

 

 

8. Exhibition

Selected works will be:

  • displayed on mega LED screens, 1, Times Square, New York City, May 13-15, 2026

  • presented in full-screen digital format

  • included in a curated program during the event days


 

9. Acceptance of Terms

Participation in the open call implies full acceptance of these regulations and the decisions of the curatorial committee, which are final.