Lisa-Marleen Mantel
Creative Director at Elastique.
"As a designer, I specialize in experiential concepts and digital scenography. My background is in the realm of creative technologies, spanning from user experience design for tangible interfaces, gamified experiences, directing interactive exhibitions and teaching at universities. I am driven by the ambition to create meaningful experiences that connect audiences with content on both an intellectual and emotional level, thereby contributing to the dialogue between design, technology and education."
Art Project
Four Elastique. artists, four perspectives – each exploring a fundamental aspect of the companies core values.
Simplicity. Clarity. Beauty. Fun.
These principles shape how Elastique. stages brands and their innovations – turning complex ideas into compelling, emotional and engaging experiences. "Fun" by Lisa-Marleen Mantel, Creative Director at Elastique., frames play as a cultural act, highlighting its potential as a space for experimentation, failure, and fresh perspectives.
“The artificially generated sequence critiques the infantilization and performative nature of play in contemporary culture – where fun is often reduced to surface-level spectacle or forced participation. Yet within this tension lies a deeper exploration: FUN as a form of ludic design, where play as a form of escapism is an intentional, creative act. The artwork strikes a balance between irony and sincerity, capturing both the shallow and the meaningful sides of play. It highlights the challenge of creating experiences that go beyond simply appearing fun to truly allowing people to find joy and meaning.”
– Lisa-Marleen Mantel