Joyce Chen is a director based in New York City, renowned for her ability to uncover beauty within the everyday. Her work transforms ordinary objects and concepts into extraordinary visual experiences through the lenses of surrealism and wonder, crafting a form of visual poetry that delights and intrigues through unexpected juxtapositions.
Chen’s career is deeply rooted in her background in graphic design, which has provided a robust foundation for her exploration of various design disciplines. This solid base has allowed her to seamlessly branch out into a diverse range of creative fields, including creative direction, art direction, 360-degree campaigns, branding, 3D design, and live action. Her projects frequently intersect with the realms of beauty, fashion, and luxury, showcasing her versatility and innovative approach.
Throughout her career, Joyce Chen has collaborated with a prestigious roster of clients, including major industry leaders such as Microsoft, Huawei, Estée Lauder, NYX Cosmetics, and L’Oréal. Each project reflects her commitment to elevating the ordinary and her unique ability to weave together imaginative visuals with commercial objectives. Chen’s work continues to push the boundaries of design, offering fresh perspectives and captivating audiences with her distinctive creative vision.