Art Innovation announces the design and digital art exhibition “LUMINANCE”, set to illuminate the heart of Hong Kong from March 28 to April 3, 2025. Two mega LED billboards, strategically positioned in the city center: 6-12 Sai Yeung Choi Street South, Mong Kok and 33A, Argyle Street, Mong Kok, Hong Kong, will host an innovative exhibition showcasing digital artists, designers, and brands through high-impact digital artworks.
During Art Basel Week, the immersive exhibition “LUMINANCE” will offer the public a unique and accessible experience starting from 10 am to 10 pm, with artworks in continuous rotation throughout the day, creating a dynamic flow of creativity and innovation.
“LUMINANCE” is divided into several sections: Feature, dedicated to selected projects by emerging and established designers; Solo, reserved for individual presentations that provide an in-depth look at the work of a single designer; Brand, focused on innovative projects by companies and brands that wish to express their value through artistic language; and Unlimited, a category without format or concept limits, designed for cutting-edge digital experiments and installations.
By combining art, technology, and urban visibility, Art Innovation redefines the traditional exhibition concept, transforming LED billboards into true digital canvases. The selection of artists and designers featured includes some of the most promising names in the contemporary scene, offering them an internationally prestigious platform for their work.
Featured artists include:
JungGyu Park, Sinisa K., Philip Giannattasio, Billy Ryan, Mat Voyce, Pacôme Pertant, Marcel van Luit, Elastique., Medina Kasimova & .ART Registry, Bonsai Mirai, Alan Bee, Josh Jen and Ariadna Canaan studio.
This initiative not only celebrates digital art and design in a highly visible urban context but also represents a unique opportunity for brands seeking to be associated with a high-level cultural project.
LUMINANCE
Horizontal Billboard | 6-12 Sai Yeung Choi Street South, Mong Kok
Vertical Billboard | 33A, Argyle Street, Mong Kok
March 28 to April 3 | From 10 am to 10pm every hour - every days
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