The event lights up the heart of New York City with an extraordinary digital art exhibition displayed on four massive billboards in Times Square. For this edition, a group of international artists and designers showcases a variety of immersive and bold works, ranging from dynamic animations to abstract visualizations and hyper-realistic projections.
Each artist brings their unique style, addressing themes such as sustainability, human-machine interaction, pop culture, and the beauty of nature reimagined through advanced technology.
Throughout the exhibition, the artworks will be synchronized and projected simultaneously, creating a breathtaking visual experience that transforms the urban landscape into an open-air art gallery. The rotation of pieces allows each artist to explore a different aesthetic and narrative, offering the audience a one-of-a-kind visual journey from around the globe, open to all and available live.