1. Organiser
The Brand Canvas programme (the “Programme”) is organised by Art Innovation srl, with registered office at Via San Vito, 18 Milan 20123, VAT/tax number 12266850960, trading as Art Innovation Gallery (the “Organiser”).
2. Purpose and nature of the Programme
The Programme selects companies interested in developing, under the Organiser’s curatorial direction and with one or more artists, communication projects, commissioned works, interventions on products or packaging, visual content, installations, events or other art-and-business collaborations. Application requires payment of the fee set out in Article 13. Payment enables assessment of the application but does not constitute a prize competition, public offer, promise to contract or appointment and does not guarantee selection, funding, publication, sale, exhibition or collaboration.
3. Eligibility
Legal entities, businesses, organisations and professionals may apply if they are validly established or entitled to operate under applicable law; act solely for business or professional purposes; have all necessary internal approvals and appoint an authorised adult representative; do not engage in unlawful activities or submit discriminatory, defamatory, misleading, violent or rights-infringing content; and provide truthful, current and sufficient information. The Organiser may request supporting documents and verify identity, authority and ownership of submitted materials.
4. Submitting an application
Applications must be submitted through the official application form by the deadline shown on the Programme page and, in all cases, before all forty (40) available places have been filled. The Programme is closed-number and the form may therefore be disabled early as soon as forty applications are complete, eligible and fully paid. The Organiser may also suspend or close the procedure in the circumstances set out in these Terms. Each applicant is responsible for the accuracy of its information and the technical suitability of uploaded files. Incomplete, unreadable, duplicate or non-compliant applications may be excluded without prior notice.
5. Submitted materials and applicant warranties
The applicant retains ownership of its trademarks, logos, photographs, text, designs, videos and other submitted materials (“Applicant Materials”). The applicant warrants that it owns or is authorised to use them; they do not infringe copyright, trademarks, designs, trade secrets, image rights, privacy or other third-party rights; recognisable individuals have provided any required consent; and claims about products, performance, sustainability and commercial characteristics are accurate and supportable. The applicant grants the Organiser a free, non-exclusive licence, limited to the period necessary, to copy, view and share Applicant Materials with the other admitted companies and with artists, advisers and service providers bound by confidentiality, solely to conduct peer assessment, administer the application and prepare a proposal. Public or promotional use requires a separate agreement.
6. Assessment and selection
Applications are subject to peer assessment. Each of the forty (40) admitted companies assigns a score from one (1) to ten (10) to each of the other thirty-nine (39) applications, taking into account alignment with the Programme’s purposes, brand quality and reputation, project feasibility, artistic compatibility, production sustainability and communication potential. An applicant may not assess its own application. Brand Canvas is a closed-number Programme limited to forty (40) valid, eligible and fully paid applications, admitted in chronological order of completion and payment confirmation. Once the limit is reached, the application form will close. Incomplete, unpaid, duplicate, withdrawn, non-compliant or excluded applications do not count towards the forty places. A one-product application and a three-product application each count as one company application. Assessment begins once all forty places are filled. The Organiser will provide each admitted company with a confidential document containing the applications to be assessed, criteria, instructions and the deadline for submitting scores. Incomplete, late, non-compliant or self-referential assessments may be declared invalid. Materials must remain confidential and be used solely for the procedure. Voting arrangements, exchanges of favours, pressure and any conduct capable of compromising the selection are prohibited. The arithmetic mean of valid scores will be calculated for each application. The three (3) companies with the highest averages will be selected. A tie affecting third place will be resolved by the Organiser on the basis of Programme alignment, feasibility, artistic compatibility and communication potential. The Organiser may investigate manifest anomalies, exclude irregular assessments and correct clerical errors without arbitrarily altering valid scores.
7. Outcome
The three (3) selected companies will receive a formal notice at the address stated in their applications. The Organiser may also notify the remaining applicants of the outcome. Selection confirms admission to the subsequent project phase; the applicable operational conditions will be set out in the Project Agreement.
8. Proposal and Project Agreement
Before activities begin, the Organiser and each selected company will enter into a written agreement (the “Project Agreement”) setting out the collaboration, included activities and deliverables, artist, exhibition and communication period, schedule, responsibilities, approval process, production and logistics, insurance, credits, usage rights, any exclusivity, duration, territories, termination and treatment of the original artwork. Optional additional services and their fees and taxes will be stated separately. Selection does not create any mandatory additional cost for the three selected companies beyond the application fee already paid. Activities included in the ordinary collaboration will be delivered without further fees. Only additional services voluntarily requested by the company may be charged, following a separate quotation and express written approval. Declining such services does not affect selection or access to included activities.
8.1. Choice of exhibition and communication period
At the application stage, the applicant may indicate one or more preferred periods for the exhibition and communication activities. A stated preference is not a booking or guarantee of availability. The final period will be agreed with the selected company, taking into account the Organiser’s calendar, artist and venue availability, production lead times and promotional requirements, and will be confirmed only in the Project Agreement. The Organiser may propose an alternative period.
8.2. Artwork preference from the Instagram feed
During the application, the applicant may identify an artwork of interest from Art Innovation Gallery’s official Instagram feed by providing the post link, artist’s name, artwork title or a screenshot sufficient to identify it. This is a curatorial preference only and is not a reservation, option, purchase, licence, exclusivity commitment or guarantee that the artwork will be included. Inclusion is subject to availability, the Organiser’s confirmation, the artist’s consent or agreements, and the terms on price, transport, insurance, display and image or usage rights set out in the Project Agreement. If the work is unavailable or unsuitable, the Organiser may propose another artwork or a new artistic intervention.
8.3. Times Square display and activities included for selected companies
Each of the three (3) selected companies will be entitled to present its brand and artistic project on digital billboards located in Times Square, New York. The display will run for three (3) consecutive days. The period will be agreed with the selected company and recorded in the Project Agreement, subject to the availability of advertising space, the artist and technical suppliers. The date is therefore flexible and will be determined jointly. As a general planning practice, the Organiser schedules an exhibition cycle approximately every four (4) months; this indicative frequency does not guarantee any specific date.
As part of the ordinary collaboration, and without any mandatory additional cost beyond the application fee already paid, the selected company will receive: video and photographic material relating to the display and project, including 4D-format content where contemplated by the agreed technical configuration; publication through Art Innovation Gallery’s official channels; inclusion in the newsletter; preparation and distribution of a press release; press-office activities connected with the Programme; and curatorial, organisational and operational assistance in coordinating the project and its communication programme. The Project Agreement will specify quantities, duration, resolution, formats, delivery method and editorial schedule.
The selected company may also identify an artwork of interest, including an artwork published on Art Innovation Gallery’s official Instagram feed, to be associated with promotion of the brand through its own channels. Use will be permitted only within the licence set out in the Project Agreement, which will specify the artwork, authorised content, channels, territory, duration, formats, credits, adaptation rights and exclusions. Authorisation remains subject to the artwork’s availability and to obtaining the necessary consents from the artist and other rights holders. Ownership of the artwork and copyright are not transferred unless expressly agreed in writing.
Required Files
1093-A + Return — 2640 px W × 1380 px H
1093-B + C — 2480 px W × 3150 px H
1093-D — 1840 px W × 1290 px H
1093-E — 1280 px W × 1290 px H
Digital Guidelines
JPG or MP4
72 DPI
RGB
Technical Note
Specifications are for informational purposes only.
No adaptation is required at the application stage.
8.4. Option for non-selected companies to purchase the project
A company that is not among the three (3) selected applicants may separately request, without obligation, the purchase of a customised Brand Canvas project. This option is distinct from the selection procedure, does not alter its outcome and will be governed by a separate commercial proposal and contract based on the objectives, artwork or artist, required rights, production, duration, channels, exhibition spaces and selected communication services.
The project enables a company to present its identity, products or services through artistic content and cultural positioning, combining exhibition activity, communication, audiovisual production, media relations and usage licences. The indicative economic value of a comparable project starts at €25,000.00 plus VAT and may reach €150,000.00 plus VAT; configurations involving exceptional scale, production complexity, extended rights or particularly significant venues and media may reach up to €300,000.00 plus VAT. These amounts are solely an indicative estimate of value and do not constitute a fixed price, public offer or amount already due. The actual price will be determined exclusively in a written quotation accepted by the interested company.
9. Artist and creative independence
The Organiser may propose one or more artists suited to the brief. Unless otherwise agreed, the applicant receives no representation right, general control over or exclusivity in relation to an artist. Creative freedom, brand limitations and approvals will be set out in the Project Agreement.
10. Intellectual property and artwork rights
Selection and payment for services or for the physical object embodying an artwork do not automatically transfer copyright or exploitation rights. Rights remain with their respective owners unless expressly and specifically assigned or licensed in writing in the Project Agreement. Any licence must define authorised uses, formats, channels, term, territories, adaptation rights, paid media, sublicensing, merchandising and credits. Artists’ moral rights and all mandatory rights under applicable law remain unaffected.
11. Trademarks and communications
The applicant authorises use of its name and marks only as necessary for the private assessment of the application. Public announcements, press releases, social posts, case studies, events and cross-use of marks require prior written approval and will be governed by the Project Agreement.
12. Confidentiality
Each party must protect information marked confidential or reasonably understood to be confidential and use it only to assess or perform the collaboration. Information is not confidential if it becomes public without breach, was already lawfully known, is lawfully received from a third party or is independently developed. If trade secrets or sensitive information must be shared, the parties may sign a separate non-disclosure agreement before disclosure.
13. Application fee and optional services
To submit an application, the applicant must choose and pay one of the following fees: (a) one (1) product: €300.00 plus VAT; or (b) three (3) products: €500.00 plus VAT. The three-product option permits up to three distinct products from the same company within one application. Either option counts as one company application towards the forty-place limit under Article 6. An application is complete only after payment confirmation. The fee is fully non-refundable, including in the event of non-selection, withdrawal, exclusion, unavailability of the indicated artwork, inability to confirm a preferred period or failure to enter into a Project Agreement, subject to mandatory rights under applicable law. The fee covers submission and assessment. If selected, the company will bear no additional mandatory cost for activities included in the ordinary collaboration. Artwork purchases or rentals, special production, additional installations, dedicated transport, additional insurance, further photographic or audiovisual services, additional content, advertising campaigns, extensions of usage rights and other non-included services may be offered only as optional additional services. They will be charged solely if requested by the company and approved in writing under a separate quotation. Applicants remain responsible only for costs independently incurred in preparing the application and attending any preliminary meetings.
14. Conduct, compliance and exclusion
Applicants must comply with applicable law, including advertising, product safety, anti-bribery, international sanctions, intellectual property and data-protection rules. The Organiser may suspend or exclude an application for false information, reputational risk, conflict of interest, legal breach or conduct inconsistent with the Programme’s values.
15. Changes, suspension or cancellation
For organisational, technical, legal, reputational or force-majeure reasons, the Organiser may amend, suspend or cancel the Programme and update these Terms. Changes will not retrospectively alter signed Project Agreements except as permitted by those agreements or by law.
16. Limitation of liability
To the extent permitted by law, the Organiser is not liable for application costs, non-selection, expectations of sales or exposure, temporary unavailability of the form, loss caused by corrupted files or third-party conduct. Nothing excludes liability that cannot legally be excluded, including liability for fraud, wilful misconduct or gross negligence where applicable.
17. Indemnity
The applicant will indemnify the Organiser against third-party claims, loss, costs and reasonable expenses arising from breach of the warranties concerning Applicant Materials, unauthorised use of content or false information, except to the extent caused by the Organiser. Project-specific liability will be addressed in the Project Agreement.
18. Personal data
Personal data relating to representatives is processed under the Privacy Notice attached to these Terms and made available in the form. Applicants must not upload special-category or unnecessary personal data and must ensure that any person whose data appears in the materials has been properly informed.
19. Governing law and jurisdiction
These Terms are governed by Italian law. Any dispute with an applicant acting as a business or professional is subject to the exclusive jurisdiction of the courts of Milan, Italy, except where mandatory law provides otherwise. The parties may first agree to attempt an amicable resolution.
20. Final provisions
If any provision is invalid, the remaining provisions remain effective. Failure to enforce a provision is not a waiver. The applicant may not transfer the application or rights under these Terms without the Organiser’s written consent. Notices must be sent to the contact details in the form and the Organiser details above. These Terms are issued in Italian and English. In case of inconsistency, the Italian version prevails unless otherwise agreed in writing.
21. Acceptance
By ticking the relevant checkbox and submitting the form, the representative confirms that they have read and accepted these Terms and are authorised to bind the applicant for the purpose of the application.